WebTrends Professional is a comprehensive Web analytics solution perfect for mid-sized organizations serious about improving their Web site and marketing performance.

WebTrends Professional delivers unparalleled insight into the effectiveness of campaigns, merchandising, search engine marketing and site navigation, enabling you to fully examine all of your efforts using up to 20 metrics in a single report including precise ROI metrics such as revenue and customer lifetime value. New visualization makes it easier to interpret complex paths, conversion scenarios and abandonment paths, and easier to determine what to do in order to achieve better results.

With WebTrends Professional you can:

• View metrics and navigation analysis superimposed directly on your Web pages as you browse your site to further assist in interpretation and decision-making
• Create, maintain and automatically update reports in Microsoft Excel that integrate WebTrends information with other data for a more holistic view of ROI; for example, comparing product sales with product wholesale costs
• Drill down into full campaign attributes and discover the media, creative, call-to-action and offer that drive better results
• Discover your most valuable customer segments and optimize retention campaigns and product offers through simple or sophisticated segmentation rules
  

The WebTrends Professional Add-On enables WebTrends users to increase the capacity of their analysis beyond the server and page-view entitlements allowed by the Base License. Each Add-On adds the capability to analyze one additional Web server and / or 5 million additional page views per year. Up to nine Add-Ons can be added to the Base License, for a total of ten Web servers or 50 million page views per year.